
The following information provides a clear overview of what happens with your personal data when you visit this website. Personal data refers to any information that can uniquely identify you. For more detailed information about data protection, please refer to the full privacy policy below.
Protecting your privacy is extremely important to us. Below you will find comprehensive information about how we handle your data.
1. Access Data & Hosting
You can visit our websites without providing any personal information. Each time a page is accessed, our web server automatically logs a “server log file,” including details like the requested file name, your IP address, date and time of the request, data volume transferred, and the requesting provider.
These access logs are used solely to ensure smooth operation and to improve our website, based on our legitimate interests according to Art. 6 Para. 1 Lit. f GDPR. All log data is deleted no later than seven days after your visit.
Hosting Services by a Third Party
A third-party provider, located within the EU or EEA, hosts and displays our website on our behalf. All data processed through use of this website or associated forms (e.g. in our online shop) are handled exclusively on their servers unless otherwise stated above.
2. Data Collection & Use for Contract Processing
We collect personal data if you voluntarily provide it during placing an order or contacting us (e.g. via form or email). Mandatory fields are marked and required to fulfill the contract or process your inquiry. You cannot complete the transaction or submit your inquiry without them. Collected data is used under Art. 6 Para. 1 Lit. b GDPR for contract fulfillment and processing your requests. After contract completion, data processing is restricted and erased after legal retention periods expire—unless you consent to further use, or we reserve additional legally permissible purposes (detailed below).
3. Cookies & Web Analysis
We use cookies to enhance website functionality, show relevant products, and for market research, under Art. 6 Para. 1 Lit. f GDPR. Cookies are small text files stored on your device. Some expire when the browser session ends (session cookies); others remain to recognize your browser upon return (persistent cookies). You can view cookie durations in your browser settings and choose to accept or reject cookies selectively. Instructions for major browsers are available via their built‑in help menus.
Blocking cookies may limit website functionality.
Use of Google (Universal) Analytics
If you consent under Art. 6 Para. 1 Lit. a GDPR, we use Google (Universal) Analytics to analyze website usage. This service uses cookies and typically transfers anonymized usage data to Google servers in the US, where IP anonymization is active. Full IP addresses are only transferred in exceptional cases. Google does not combine the anonymized IP with other personal data. Data is deleted after purpose fulfillment or when we end Google Analytics use. Google LLC is certified under the EU‑US Privacy Shield Framework.
You can revoke consent at any time via the browser add‑on at
http://tools.google.com/dlpage/gaoptout?hl=de, or by clicking the opt‑out link on our site, which places a de‑registration cookie on your device. If cookies are deleted, opt‑in is requested again.
4. Google AdWords Conversion Tracking
This site uses Google AdWords and conversion tracking by Google LLC, Mountain View (CA). When you click an AdWords ad and visit our site, a tracking cookie (valid for up to 30 days, not personally identifying) is set. This allows Google and us to track ad performance without identifying individuals personally. We use this to display more relevant ads under our legitimate interests (Art. 6 Para. 1 Lit. f GDPR). Google LLC is Privacy Shield certified.
For details, see Google’s privacy policy, and opt‑out via your browser settings or the plugin at
http://www.google.com/settings/ads/plugin?hl=de.
Note: Disabling these cookies may limit some website functions.
5. Contact & Your Rights
Under applicable data protection laws, you have the following rights:
Art. 15 GDPR: Right to access your personal data.
Art. 16 GDPR: Right to correct inaccurate or incomplete data.
Art. 17 GDPR: Right to erasure, unless data processing is necessary for free speech, legal obligations, public interest, or legal claims.
Art. 18 GDPR: Right to restrict processing in certain cases.
Art. 20 GDPR: Right to data portability.
Art. 77 GDPR: Right to lodge a complaint with a supervisory authority.
To exercise these rights or ask questions, contact us using the details in our Impressum.
6. Use of Facebook Components
Our website incorporates Facebook components (e.g. the “Like” button). Facebook, Inc. (Menlo Park, CA, USA), and for EU/UK users, Facebook Ireland Ltd. (Dublin) is responsible under GDPR. When you visit any page with a Facebook plugin, your browser loads the plugin directly from Facebook and informs them which page you visited—even if you're not logged in or don't click any button. If you are logged in, Facebook associates the visit with your account. Clicking a Facebook button sends data to your profile. To prevent this, log out of Facebook before visiting our site. More information and privacy settings are available at Facebook’s privacy policy page.
7. Use of Google+ Components
Our website includes Google+ components (e.g. the +1 button). Google Inc. (Mountain View, CA, USA) is responsible for data processing. When visiting a page with such a component, your browser loads it from Google and informs them of your visit—even if not logged in or clicking. If you are logged in, Google associates your visit with your Google+ account. Clicking +1 sends data to your profile. You can prevent this by logging out before visiting. More info is at Google’s policies page.
8. LinkedIn Components
We use LinkedIn components (e.g. “Share” button). LinkedIn Corporation (Mountain View, CA) and LinkedIn Ireland Ltd. (Dublin) for EU users are GDPR‑responsible. When you access a page with LinkedIn plugins, your browser requests data from LinkedIn, revealing which page you're on. If logged in, LinkedIn ties this to your account. To stop this, log out before visiting. LinkedIn settings, cookie policy, and more are available on their site.
9. Google Maps
We embed Google Maps. By using our site, you agree to data collection, processing, and use by Google Inc. and third parties. The current Terms of Use are available via Google Maps TOS.
10. Google Webfonts
Our site uses Google-hosted Webfonts. When loading our pages, your browser fetches fonts from Google’s servers into your cache. If your browser doesn’t support this, a default system font is used. More info: Google Fonts FAQ and Google general privacy policy.
11. Facebook Pixel, Custom Audiences & Conversion Tracking
We use the Facebook Pixel to define and track target audiences and ad conversions. Facebook Inc. or Facebook Ireland Ltd. is responsible for processing. The pixel helps us display ads to interested users, avoid annoying ad repetition, and measure conversions.
Legal basis: Art. 6 Para. 1 Lit. a GDPR (consent).
We have a data processing agreement with Facebook, requiring them to protect your data.
You can object to Pixel tracking and targeted ads by adjusting Facebook’s ad settings, the Network Advertising Initiative opt-out, and at aboutads.info or youronlinechoices.com. You can also opt out via our Cookie Policy.
Right to Object (Widerspruchsrecht)
Where we rely on legitimate interests (e.g. marketing, analysis), you may object at any time for future operations. If such processing is marketing-related, we will cease immediately. For other purposes, we will only continue if we demonstrate compelling legitimate reasons or for legal claims.